Using 2D and perspective. The task was developing an explainer video that touches base on the gameplay of rugby for an American audience, while maintaining the energy of a rugby game.

I was in charge of storyboarding, character development, styleframing and animation. Trying to capture the energy of a rugby game, the idea was to exaggerate and use perspective to showcase how the energy of the game felt while staying informative. Using cel animation to enhance the ruggedness with rough lines, the colours from the brand guidelines tied the energy together and made the animation action packed.